Eeek! Just looked on their website (first time in a loooong time). They're selling the box set "Escape from Goblin Town" in the Hobbit range for £75. It's sold as a "once in a lifetime limited edition", which I guess is how they might pitch a new BOFA.
That'd be a LOT of cash in one hit for 2000 points worth of plastic figures, a bit of scenery and a rule book. Having said that, compared to currently metal products available from other manufacturers, it'd be a reasonable price, allowing that it's plastic rather than metal.
Would I buy one? I think I'd have to get permission from the boss first, especially around Christmas-time.